If you want to Get Rich Quick, I suppose you could win the lottery or inherit a fortune! Obviously you have very little control over these events, but if you want to get rich eventually (maybe 2 – 3 years) then I thoroughly recommend internet marketing as the vehicle to get you there – and – if like me you enjoy learning new skills, you could have fun and make new friends along the way!
It won’t happen overnight – I am sure you realise by now that 99.99% of Get Rich Quick Business Opportunities are Scams that feed on fear, greed, laziness or even sheer desperation! But whatever the motivation the outcome is always the same – Failure – not to mention the fact that most people end up much worse off financially than they were to start with!
The Good News is it doesn’t have to be like that! If you are realistic with your time scales AND you are prepared to work hard to learn new skills, you CAN get rich gradually, whilst building a SOLID online business which will eventually allow you to work full time or even part time – from Home or anywhere in the world (even your favourite beach)!
Now of course there is no point spending weeks learning new skills – and working for months perfecting these skills – if you are learning the wrong skills for the business you are building. That would be like studying to be a carpenter before buying your own plumbing business!
It is exactly the same in the relatively new and exciting world of Internet Marketing!
You need to decide what kind of online business you are going to start and you need to find a course or mentor to teach you the necessary skills to make your business successful.
Remember there is nothing new under the sun and many of the secrets of success in the online world of Internet Marketing Business are the same as those which have produced millionaires in the offline world, but the way in which these secrets and techniques are applied are very different and would probably take a lifetime to master through trial and error alone.
Fortunately the pioneers of Internet Marketing have accumulated many lifetimes of trial and error through their combined efforts in a relatively short time frame – and if you know where to look you can benefit from all that shared knowledge to build your own hugely successful Internet Marketing business!
But first you need to master or at least have a working knowledge of the following subjects – How Google Views the World – Basic Search Engine Optimisation (SEO) – White Hat SEO – Black Hat SEO & Why You Should Avoid It At All Costs – Effective Pay Per Click Marketing – Dynamic Keyword Insertion – Social Networking – Social Bookmarking – Dropshipping – Linking – Web Directories – Squidoo Lenses – Keyword Research – Pod Casting – Niche Marketing – Spying on the Competition – Beating the Competition – Choosing Domain Names – Basic Website Design (Don’t worry you don’t have to do this yourself) but it can be much easier than you think – Submitting your Website (or having it submitted) – Affiliate Marketing – Article Writing – Blogging – Email Marketing – Press Releases – Classified Advertising online – Using eBay to Drive Traffic to Your Website – The Google Sandbox.
It is my intention to create articles on all of these subjects, which can be used together or individually by new or existing internet marketers, to fill in the missing pieces and create multiple online income streams as I am doing myself.
You can have the best store front in the world with the best value – most in demand products available, but if your store is in the middle of the desert you will go bust before your first customer stumbles upon your shop – and online marketing is exactly the same – you must find out where your customers are and put your online shop in front of them!
If you do this you really can’t fail – but like any real business in the offline world it takes time to establish yourself and in the early days you will work very hard for a small return, but if you follow a proven formula and persevere, you will soon be rewarded with an income which is far greater than the amount of work involved and an income which will continue to grow exponentially as the workload decreases! That is the time to use your knowledge and experience to duplicate your online success with another internet business, until you eventually create multiple online income streams.
Good Luck! Daniel R Stone
Search Engine Optimisation (SEO) is the art and science of getting your website into the top of the search results for major search engines. SEO is one of the most cost effective advertising mediums. Furthermore, SEO is completely accountable. You can monitor the exact traffic you are receiving, what keywords you are receiving the traffic for, whet geographic zone your are receiving the traffic from. Most importantly you can track your exact conversion rate of your site and your ROI.
SEO is one of the fastest growing marketing mediums. In an economic downturn, the marketing department is usually the first department to see cut backs in budgets, not to mention the size of the staff base. Companies are seeing tremendous value in SEO. Despite the downturn the SEO industry is rapidly moving forward.
How to choose an SEO company
Choosing the right SEO Company can save you a lot of time and money. The easiest way to choose your SEO company is to look at the results that they have been achieving for clients. Many SEO companies will show you the rankings that they have received for their clients. It is important to look at how hard these keywords are to achieve top rankings for. For instance, if a SEO company is showing you first place rankings for a tradesperson at suburb level, it is fair to say that this is an easy word to compete for. However, if they are showing you top rankings for the most competitive keywords such as weight loss, web design, web development or banking then they are genuinely hard rankings to receive. In addition, I would recommend speaking to clients that have used the SEO company that you are looking to engage. Find at how they performed, what there delivery of service was like, if they were transparent in there communication, if they received regular communication and reporting. SEO is still a black art and many SEO experts will like to keep their trade knowledge to themselves. Choose someone that is open and transparent about their work.
How long till I see my rankings improve?
SEO takes 6-12 months for a very thorough campaign. If your site has been live for a few years and you have some good quality links pointing to your site it can take less, depending on how competitive the keywords that you are optimising for. In SEO there are two types of keywords that you can optimise for. The first is short tail i.e. weight loss and then there is long tail keywords i.e. weight loss recipes. If you are wanting to quickly increase your organic traffic, I would recommend to begin optimising for the long tail keywords. The short tail keywords can take much longer to optimise for as there is generally much more competition for that keyword.
If you are a new site, Google will take some time to trust your site. Many SEO experts talk about Google Trust Rank. This means that Google not only takes time to trust your site, it wants to see consistent increments in link popularity to your website. If Google sees a Sharpe increase in the number of inbound links to your website when you are new, you run the risk of hitting there link spike filters. Should this be the case and you grow your incoming links to quickly, you will be sandboxed or unindexed.
You should build links to your site in a consistent manner. Not only in a consistent manner, but also you should use a variety of link building techniques to build links to your site.
Some link building strategies are:
- Directory submissions
Directory submissions are where you submit your site to general directories or niche directories. When you are submitting your site to directories it is important that you concentrate on good quality directories. Quality is far better than quantity. You can determine the quality by looking at the page rank of the home page, page rank of the sub-categories, if the sub categories have been cached by Google and if the listings in the categories are well maintained. Avoid like the plague directories that are randomly linking sites in categories. These could be link farms.
- Article Submissions
This is where you write unique content on your industry and then submit it to article directories. This is a great way to build quality back links to your site. The key is to code the link correctly.
- Blog posts
There are a few ways that you can use blog posts to help your rankings. The first way is to leave comments to posts on posts. If you are being active on blogs, for industry relevant blogs you will be considered to be active in your industry.
The second way is to get in contact with the blog owner and offer your unique content to them. In return you should get an about author link to your site. Many blogs are screaming out for content. You will get traffic, link juice and be considered an authority on your subject.
Forums are indexed very quickly by search engines because the content is frequently updated. Further, forums get a lot of traffic and if you are a trusted forum member you can generate plenty of traffic and get contextual links to your site. I would advise getting in contact with the forum owner before placing any links on forums. Let the forum owner know of you credentials and let them know that you can add to the community by giving expert advice. In return you ask the forum owner if you can put your link in your email signature.
- Bookmarking sites
Google likes to see that your links are created naturally. This means that the content that you offer on your site is good enough quality that people want to link to it and they want to share it on social networking sites, or reference your content as an authority on the subject. This is the best form of linking. The key is to create fresh and unique content.
How much does SEO cost?
The cost of the campaign hinges on many thing.
– How competitive your industry is
– How many keywords you are optimising for
– What link techniques you incorporate
– How large your site is
After your initial campaign has been completed you should look into a maintenance campaign. This will give you long term stability in your rankings.
Hopefully this article has set you on the right track and answered your SEO questions. Now is a better time than ever to SEO your site. Over time SEO will become more competitive and in turn expensive.
If you’ve been struggling to make a decent income online, take a moment to review your Internet marketing activities and see how you measure up in terms of staying focused on building your Internet marketing empire…
Do you stick to ONE project and see it through to completion before starting the next, or leave products and sites half-finished?
Do you decide what your followup product or recommended service will be before launching a product, or just do everything as a one-off?
Do you plan out your day, week and/or month to be sure you get your products uploaded, e-mails out, articles submitted, social media marketing done, etc, or just go about it all haphazardly?
Do you have specific short-term goals pegged and step-by-step plans as to how you’ll achieve or exceed those goals, or just continue along without any firm plan?
Do you stick to one project at a time or fall victim to ‘multi-tasking’? Always keep in mind that multi-tasking is another word for unfocused – and studies have shown that every time you interrupt your current activity you’re up to 40% less efficient when you return to it.
Do you track your marketing results and fine-tune your promotional efforts to maximize your results, or just keep repeating the same steps over and over?
When you download a new Master Resell Rights product, do you start on it at once, ignoring what you had been working on, or download it to a ‘to-do’ folder and go on with your existing project? Don’t let each new download detract from your work-in-progress!
Right now, look down at your physical workspace – do you have a pen and pad sitting there to write down any inspirations that come along as you’re working? Try to just make a mental note of inspirations and you’ll forget half of your best ideas. By writing them down immediately you also free up your mind to stay on your current project, secure in the knowledge that your new idea will be waiting when this job is done.
Is your regular work area conducive to staying at it, or do you set up where you can also watch TV at the same time? Do you schedule your work periods so you won’t be disturbed, or have to stop every few minutes to deal with kids, spouse, pets, etc.?
Have you chosen one or two mentors whose advice you’ll follow, or are you hop-scotching about trying to use 10 or 20 different paths at once? There are many paths to Internet marketing success, but trying bits and pieces from a number of them is a road to ruin – pick one or two paths and stay with them til you’re successful online, THEN consider trying other ideas as well.
Successful online marketing isn’t rocket science. There are tried and true paths to follow to the top, and marketing online is better documented than any other industry or business in the world. Stop looking for some magic formula or magic bullet to get there – roll up your sleeves, plan out your steps and stay the course… The more your Internet marketing efforts and activities stay focused on the task at hand at any given point, the farther you’ll go online and the sooner you’ll get there.