The provided text, “Marketplace-Led Growth: The Future of Cloud Commerce,” introduces Marketplace-Led Growth (MLG) as a pivotal business strategy centered on digital marketplaces, particularly within the cloud computing sector. This model prioritizes the marketplace as the primary engine for business expansion, contrasting with traditional product or sales-driven approaches by fostering ecosystems and network effects.

Today we explores the characteristics and significance of MLG for cloud commerce, highlighting benefits such as accelerated innovation, increased customer choice, and diversified revenue streams. It also addresses challenges associated with MLG and discusses potential future trends, suggesting an increasing role for AI, vertical specialization, and decentralized models in marketplace evolution.