Zero trust security is a modern framework that enhances security by requiring strict identity verification for every user and device. This model treats all network traffic as potentially unsafe, both internal and external. The importance of zero trust lies in its ability to protect data, detect breaches faster, reduce security complexity, and address skill shortages. 

Benefits extend beyond security, offering an improved user experience, seamless cloud migration, and a confident organizational structure focused on innovation. Ultimately, implementing zero trust can mitigate financial losses from data breaches and enhance customer trust.

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